Connotative meaning

This makeup advert draws your attention to the word 'Rimmel' in which we know is a very popular brand in the uk. The word targets teenage girls and women who are a fan of the brand Rimmel. Young girls who are also likely to idolise Kate Moss will be realed in to read this advert and will be tempted to buy these British make-up products to try and look like Kate Moss. The graphology is very clever in a way that it makes Kate Moss look seductive. The reason for this is because she's wearing a red dress and red lipstick and red is normally associated with confidence and passion. This draws the attention to her by the female gender because they might want to look like her.

The word; 'London' could also appeal to many readers as it's very famous. 

This advert catches the eye of the femal gender who are big fans of fashion. In this advert they have used the word 'Hot' (adjective) to describe the dresses in a shop called; 'Celeb Boutique' it persuades girls who tend to be quite out-going and buy dresses for the occasion, and also for those who take pride in their appearance.