This poster is a advertisement for the charity 'CLIC' persuading people to watch 'Text Santa' on ITV to help and raise funds for the charity 'Children with cancer.' In comparison to other posters and leaflets this poster doesn't say the word 'you' to intrigue the reader however it says the words 'text santa' and this sounds like it's talking to the reader to do something specific to help. (imperative) The graphology is simple. It has bold black writing; 'Text santa'  and for people who are already familiar with the programme text santa will be reminded that they can help out raising funds.

 

This advertisement is different to the one above in terms of what it's trying to advertise, however the two posters have their similarities. One similaritite between the two would be that they're both their to persuade. The target audience is aimed at adults, the reason for this is becaue adults are more likely to take part in 'Text Santa' although ut can be for everyone it does tend to target adults. The smoking poster targets adults also and the reason for this is because adults tend to smoke and children dont.

 

 

Types of power - Assymetrical conversations.

Conversation 1
Claudia: Hay, have we got a lesson next?
Me: Yeah
Claudia: What have we got?
Me: English with Ms Luis
Claudia: Where have we got it?
Me: E53
Claudia: Okay thanks hay!
Me: That's okay. Was the homework we had to do on the blog due in today?
Claudia: No not today, i think it's next week.

This assymetrical conversation is equal in terms of power. The reason for this is because claudia and i are good friends therefore we have no reason to talk down to each other, or lable either of us as a higher or lower status than the other person. When claudia starts the conversation with a question, I help her out by answering it which implies I'm happy to help her out as a friend. Once Claudia has finished asking a few questions, she says thanks which implies she's being polite and respectful to someone who she's good friends with. The word 'Hay' is a shortened version of my name; 'Hayley' that she tends to use rather than my full name which is showing the closeness between our friendship. There is also a exclamation mark after 'Okay thanks Hay' which adds enthusiasm to the sentence and makes Claudia sound more polite. I then ask Claudia about the homework, and she responds with a helpful answer like I did for her, previously in the conversation, Which is another example of how were equal in terms of power/status. Overall the conversation shows me and Claudia are equal in the way we speak to each other because the way we respond and respect each other in the same way and neither of us talk down to one another.

Conversation 2 :
Teacher: Excuse me! Stop there please.
*Silence*
Teacher: You're not allowed to wear those skirts, they have to be tailored.
Sixth form student: I don't have a tailored skirt.
Teacher: Well you need to get one. And it has to be black. You can't wear grey.
Sixth form student: Okay I'll have to try and get one.
Teacher: Ill let you off for today but if you wear again I will have to send you home.
Sixth form student: Okay.

Conversation 2 is different to conversation 1 in terms of power and status. The reason for this is because in this conversation the teacher has the power. The teacher is telling the student what she has to do and the student has no choice but to agree with what the teacher is telling the student to do. The student can't be made to talk to the teacher politely however talking with respect to the teacher would be the correct way to do so. The reason for this is because the teacher has more power. When the teacher says to the student; 'Well you need to get one' the student straight away agrees with the teacher and says she will try. The fact that the teacher says to the student; ' If you wear it again I will have to send you home' it shows that if the teacher wants to send the student home for whatever reason it may be, the teacher has the power to do so.

Conversation 3 

Grouping texts

My first grouping of texts was A and C. Text A and text C share similarities. Text A is there to warn and inform adults about using a mobile phone whilst crossing a road. It makes them feel guilty that if they do use their phone while crossing the road they're kids will also. This is because it says 'If you use your mobile whilst crossing the road, your kids will copy you, which persuades them not to do it. The graphology for text A is affective on the audience in a way that it makes them feel bad because it brings their children into it. It reminds them how much they care for their children therefore is a better way to persuade adults not to do so. Text C is an ikea flyer sent by post and persuades people to buy their flooring. It would be grouped with text A because they're both there to persuade. The lexical choices used in the ikea flyer are; 'Sit' 'Lay down' and 'Roll over' which all relate to how you put the flooring together when you buy it. However these words can also relate to commands for a dog which creats a humorous affect on the audience, and also shows that they are instructed words. The words Sit, lay down and roll over are also imperative words which involve having to do something however in this case these words are implying that the process of buying the wooden flooring is so simple and 'lay down' shows they're trying to give that moment of relief to whoever is reading due to the reasonable prices. 

:Text A

:Text C

After grouping Text A and C together, we decided to group text B and D together due to their similarities; humour and entertainment. Text B is an extract from a script of Blackadder goes forth.  The way in which text B is written is a conversation between two soldiers at war.  The way Baldrick is represented in the script is that he can sometimes be annoying with the actions he does and therefore it makes him sound very simple minded. This makes Blackadder sound clever in comparison to Baldrick because the way Blackadder talks down to Baldrick in a sarcastic manner implies Blackadder is trying to be funny. This creates humour upon the audience. The sentence structure is very simple, in a way that they've been written as short as possible. It makes it easier for people to understand the humour in the text and makes it more entertaining to read. One worded sentences are also added to make an impact on the audience as Blackadder says the word; 'Shame' it sounds funny because he is making fun of Baldrick and is also being sarcastic. Text D is presented differently to text B in terms of graphology, however the two text have their similarities. Text D also  creates humor and entertainment towards the audience. Text D is an opening of a children's book called; 'Captain Prue and her Scurvy crew' Firstly this text is entertainment for children to read. The graphology for this text will catch the eyes of children especially as the picture at the bottom of the text shows 4 funny looking mythological monsters who also happen to be pirates. These type of stories usually tend to stereotypically target younger boys. The reason for this is because pirates and monsters are usually associated with the words; scary and gruesome and you get boys tend to take a liking to these kind of things. The text also creates humour upon the audience with some of the lexical and sentence choices made. The sentence; 'She made me take a bath!' Complained Niffy Ned. 'And it's taken me years to pong like this.' This implies humour because we as an audience know it's a normal thing to do to take a bath, and makes us wonder the monsters are probably not normal. These exclamation mark after; 'She made me take a bath!' Shows Niffy Ned is in shock he's been told what to do, and he also don't want to take a bath. It also shows he's being serious which creates irony upon the audience because to us this sentence sounds funny but Niffy Ned isn't joking. The name Niffy Ned also is humour because Niffy isn't a real name, it's made up and it's also alliteration so it makes it sound good.