This poster is a advertisement for the charity 'CLIC' persuading people to watch 'Text Santa' on ITV to help and raise funds for the charity 'Children with cancer.' In comparison to other posters and leaflets this poster doesn't say the word 'you' to intrigue the reader however it says the words 'text santa' and this sounds like it's talking to the reader to do something specific to help. (imperative) The graphology is simple. It has bold black writing; 'Text santa'  and for people who are already familiar with the programme text santa will be reminded that they can help out raising funds.

 

This advertisement is different to the one above in terms of what it's trying to advertise, however the two posters have their similarities. One similaritite between the two would be that they're both their to persuade. The target audience is aimed at adults, the reason for this is becaue adults are more likely to take part in 'Text Santa' although ut can be for everyone it does tend to target adults. The smoking poster targets adults also and the reason for this is because adults tend to smoke and children dont.