Text 18: Holiday advertisment analysis

I started to analyse the visual representation within the old style holiday advertisement in text 18 and began to realise the change in language compared to a holiday advert you may see now days. The poster is advertising Cornwall and comparing it to Italy as a way of persuading people to go there. The audience would be adults who are interested in exploring their own country, which signifies why there are two grown women on the front of the poster.

the register of this piece comes across informal, due to the lack of information which ties in nicely with grammar of the piece as we can see it includes only a few short sentences. The lack of information and simple sentences reflects the time period, as now days due to the proliferation in new technology we would have more pictures, more information from secondary re-search, website links and contact details. The poster only has 3 sentences overall two of which are simple sentences, the other a bit more complex which says; 'There is a great similarity between Cornwall and Italy in shape, climate & natural beauty.' even though this sentence is the longest one on the advert, it comes across vague and doesn't tell the audience a lot about the place. In terms of lexis I found that they could have used a better adjective than 'great' to make the place sound more appealing.

In terms of graphology this piece for a advertisement is quite boring, however because of the time period they were likely to be unable to add real life pictures of Cornwall such as their beautiful beaches in order to portray a good image. They have added a picture of two women either side of the Cornwall and Italy map that seem a bit irrelevant to what's being advertised. Today this would not be the same as we have better opportunity's such as going online and collecting images that represent what's being advertised. The advert also has a map of Cornwall and a map of Italy which isn't completely irrelevant but a picture of the places itself would enable the advert to persuade more.

When looking at the discourse structure of this text I noticed how small the print was at the bottom of the page with the words; 'There is a great similarity between' this sentence has been placed in small block capital at the bottom which actually defeats the object of having it I capital letters, as it should normally make it stand out more. 

20th century advertisment

This advertisement from the 20th century represents language change in a way that they use to spell words differently to how they do these days. For example the first line of the advertisement 'a cosey seat' The word cosy was spelt 'Cosey' where as now days we haven't got an 'e' in the word anymore.

 

 

 

 

 

 

 

 

 

 

 

 

This poster shows a dramatic change in language as it is advertising a instant cure for toothache using the word 'cocaine' these days cocaine is classed as a very harmful illegal drug and we don't have it advertised on posters these day because drug awareness has increased over the years and therefore we would never advertisement drugs in the 21st century. 

 

 

 

 

 

 

 

 

 

 

 

This advertisement has changed in terms of grammar over the years. For example the sentence on the poster advertising ketchup; you mean a women can open it? implying women are weak and cant open things. This is sexist; something you don't expect to see on advertisements now days.

 



 

 



21st century advertising

In terms of graphology this advert on the front cover of a magazine has a picture of a women and her dog, the women is hugging her dog and looks happy and her dog looks healthy, which signifies they both have a bond and love each other. This is how we know the caption to the left of the picture is a grammatical error. In terms of sentence structure it says; 'Rachael Bay finds inspiration in cooking her family and dog.' there is an error with the grammar in this sentence, as  at the moment the sentence is stating that Rachael likes to cook her dog and her family, if commas were to be added to the sentence after the word 'cooking' and 'family' we would then understand that it actually means Rachael actually likes to cook as well as spending time with her dog and family.

 

 

 

 

 

 

 

 

 

 

 

 

 this advert has deliberately broken spelling rules for a certain effect on the audience. In terms of grammar we can see that the words dear, spell and snicker haven't bee spelt right. This reason they have does this is because they're advertisement a snickers chocolate bar portraying a message that you cannot spell if you're hungry. It's an effective way to get the audience's attention. As we can see from the graphology, the picture of the snickers at the bottom is the first thing people notice from the advert because without the picture you wouldn't know what was being advertised. Straight away you can see the spelling error on the chocolate bar which makes people interested to look at the poster.

This next advertisement is also been deliberately miss-spelt. In terms of grammar we can see that the word fruit has actually been spelt like 'Froot' the reason they have done this is because the branded cereal is shaped like a loop. Therefore have replaced the 'ui' with two o's as the word still sounds the same but as been spelt differently, which means people will still be able to understand the new word but it makes the cereal look good. when looking a graphology; the logo it also matches the next word after it 'loops' which also has two o's in it.