Text 18: Holiday advertisment analysis

I started to analyse the visual representation within the old style holiday advertisement in text 18 and began to realise the change in language compared to a holiday advert you may see now days. The poster is advertising Cornwall and comparing it to Italy as a way of persuading people to go there. The audience would be adults who are interested in exploring their own country, which signifies why there are two grown women on the front of the poster.

the register of this piece comes across informal, due to the lack of information which ties in nicely with grammar of the piece as we can see it includes only a few short sentences. The lack of information and simple sentences reflects the time period, as now days due to the proliferation in new technology we would have more pictures, more information from secondary re-search, website links and contact details. The poster only has 3 sentences overall two of which are simple sentences, the other a bit more complex which says; 'There is a great similarity between Cornwall and Italy in shape, climate & natural beauty.' even though this sentence is the longest one on the advert, it comes across vague and doesn't tell the audience a lot about the place. In terms of lexis I found that they could have used a better adjective than 'great' to make the place sound more appealing.

In terms of graphology this piece for a advertisement is quite boring, however because of the time period they were likely to be unable to add real life pictures of Cornwall such as their beautiful beaches in order to portray a good image. They have added a picture of two women either side of the Cornwall and Italy map that seem a bit irrelevant to what's being advertised. Today this would not be the same as we have better opportunity's such as going online and collecting images that represent what's being advertised. The advert also has a map of Cornwall and a map of Italy which isn't completely irrelevant but a picture of the places itself would enable the advert to persuade more.

When looking at the discourse structure of this text I noticed how small the print was at the bottom of the page with the words; 'There is a great similarity between' this sentence has been placed in small block capital at the bottom which actually defeats the object of having it I capital letters, as it should normally make it stand out more.