Text 18: Holiday advertisment analysis

I started to analyse the visual representation within the old style holiday advertisement in text 18 and began to realise the change in language compared to a holiday advert you may see now days. The poster is advertising Cornwall and comparing it to Italy as a way of persuading people to go there. The audience would be adults who are interested in exploring their own country, which signifies why there are two grown women on the front of the poster.

the register of this piece comes across informal, due to the lack of information which ties in nicely with grammar of the piece as we can see it includes only a few short sentences. The lack of information and simple sentences reflects the time period, as now days due to the proliferation in new technology we would have more pictures, more information from secondary re-search, website links and contact details. The poster only has 3 sentences overall two of which are simple sentences, the other a bit more complex which says; 'There is a great similarity between Cornwall and Italy in shape, climate & natural beauty.' even though this sentence is the longest one on the advert, it comes across vague and doesn't tell the audience a lot about the place. In terms of lexis I found that they could have used a better adjective than 'great' to make the place sound more appealing.

In terms of graphology this piece for a advertisement is quite boring, however because of the time period they were likely to be unable to add real life pictures of Cornwall such as their beautiful beaches in order to portray a good image. They have added a picture of two women either side of the Cornwall and Italy map that seem a bit irrelevant to what's being advertised. Today this would not be the same as we have better opportunity's such as going online and collecting images that represent what's being advertised. The advert also has a map of Cornwall and a map of Italy which isn't completely irrelevant but a picture of the places itself would enable the advert to persuade more.

When looking at the discourse structure of this text I noticed how small the print was at the bottom of the page with the words; 'There is a great similarity between' this sentence has been placed in small block capital at the bottom which actually defeats the object of having it I capital letters, as it should normally make it stand out more. 

20th century advertisment

This advertisement from the 20th century represents language change in a way that they use to spell words differently to how they do these days. For example the first line of the advertisement 'a cosey seat' The word cosy was spelt 'Cosey' where as now days we haven't got an 'e' in the word anymore.

 

 

 

 

 

 

 

 

 

 

 

 

This poster shows a dramatic change in language as it is advertising a instant cure for toothache using the word 'cocaine' these days cocaine is classed as a very harmful illegal drug and we don't have it advertised on posters these day because drug awareness has increased over the years and therefore we would never advertisement drugs in the 21st century. 

 

 

 

 

 

 

 

 

 

 

 

This advertisement has changed in terms of grammar over the years. For example the sentence on the poster advertising ketchup; you mean a women can open it? implying women are weak and cant open things. This is sexist; something you don't expect to see on advertisements now days.

 



 

 



21st century advertising

In terms of graphology this advert on the front cover of a magazine has a picture of a women and her dog, the women is hugging her dog and looks happy and her dog looks healthy, which signifies they both have a bond and love each other. This is how we know the caption to the left of the picture is a grammatical error. In terms of sentence structure it says; 'Rachael Bay finds inspiration in cooking her family and dog.' there is an error with the grammar in this sentence, as  at the moment the sentence is stating that Rachael likes to cook her dog and her family, if commas were to be added to the sentence after the word 'cooking' and 'family' we would then understand that it actually means Rachael actually likes to cook as well as spending time with her dog and family.

 

 

 

 

 

 

 

 

 

 

 

 

 this advert has deliberately broken spelling rules for a certain effect on the audience. In terms of grammar we can see that the words dear, spell and snicker haven't bee spelt right. This reason they have does this is because they're advertisement a snickers chocolate bar portraying a message that you cannot spell if you're hungry. It's an effective way to get the audience's attention. As we can see from the graphology, the picture of the snickers at the bottom is the first thing people notice from the advert because without the picture you wouldn't know what was being advertised. Straight away you can see the spelling error on the chocolate bar which makes people interested to look at the poster.

This next advertisement is also been deliberately miss-spelt. In terms of grammar we can see that the word fruit has actually been spelt like 'Froot' the reason they have done this is because the branded cereal is shaped like a loop. Therefore have replaced the 'ui' with two o's as the word still sounds the same but as been spelt differently, which means people will still be able to understand the new word but it makes the cereal look good. when looking a graphology; the logo it also matches the next word after it 'loops' which also has two o's in it.









-Animals cannot speak like humans due to their different anatomy
- The brain and language are connected
- Different sections of the brain are for different uses for example the left part of the brain is for language, the front part for speaking, the back part is for understanding
-language relies on many different processes
-language is innate
-normal song was created by the finches despite never hearing it
-there is a gene which allows us to create words and sequences.

Language and Gender investigation

Women in advertising

The use of female beauty as a sex object or as an ideal in modern advertising is only too well known as a topic of gender studies. The 1990's have seen a flood of market research and academic investigations into the role of women in all kinds of advertising for both men and women. In 1992, the proceedings of the Marketing Education group conference, contained an update of the trends at the end of the 1980's and the beginning of the 1990's. In 1994, a working paper by Wood and Griffiths from University of Salford, concluded their research summary as follows:

'All researches appear to agree that advertisers have not kept [ace with the changing in women, and still portray women in traditional roles such as housewives or as sex objects, looking to their husband/partner for approval and guidence.

Studies of advertisments that did portray women in more progressive roles found that progressive women responded very positively to such advertisments while women with more traditional attitudes had no objection. This has led some advertisers into adopting more progressive strategies in the portrayal of sex roles, since it appears to attract progressive women without alienating traditional women. Despite this however, Woods and Griffins found that in the mid 1990's, women were three times more likely to be portrayed as sex objects than men. They also show that other researches confirm that in the late 1980's and early 1990's, men were more likely to be the central of car advertisements. Their own research into the 1990's car advertisments however discovered a tendency for women to be presented as central characters. In other words, more car advertisments are targeted at independant women.

Representation in gender

This extract is a section out of a romantic novel called; A surgeons care. With a audience who would stereotypical target women or people who enjoy a romantic novel in general. This novel is a made up story and therefore it's purpose is purely to entertain.

The representation of gender in this romantic novel is shown through stereotypes, descriptive language, construction of characters and verb choices in the extract; The seamantic field for this novel would be relationships and emotions, and this is shown through the descriptive language in the first sentence; 'As she approached the operating table her brown eyes encountered eyes of icy blue' both characters male and female's eyes are an enigma for them as a person. Brown eyes belonging to the female and blue eyes belonging to the male, the sentence establishes that their eyes have met and there is an instant connection between them suggesting there will be romance between the two later down the storyline.

The third paragraph in the novel states that the womens name is; Penny. We can see this from the next two sentences; 'The moment the words were out of her mouth Penny regretted them. What made her voice so husky?' The name Penny is a girly name, which shows she is the stereotypical female in the novel, this implies she is the main female character having the romance with the other main character of the opposite sex however. On the other hand the sentence that follows suggests she can also be a subordinate female because it states how her voice is husky.

In terms of lexis there is a use of describing words which represents both genders, they could also tell us as an audience how these two characters feel about each other. For example the sentence; 'Penny blushed beneath her mask' The word blushed suggests she's nervous to be talking to him. This implies that Penny likes Professor Chadwick after hearing his voice. This word blushed tends to be more stereotypically common in females, and unlikely to happen to men as men are meant to take control and not get as nervous as the opposite sex. This is when we realise Penny is steretypically feminine. This could also suggest Professor Chadwick is socially higher up in the hierarchie.

The use of emotions and physical reactions representing the female sterotype is shown when it says; Penny found herself holding her breath. This suggests she's overwhelmed by Professor Chadwick's presence. This

Language and websites

How does technology effect the language?

The context of this website is information and facts about gansta rap a genre of music, that more likely targets younger people but can be aimed at the older generation who are interested in finding out more about gansta rap. Or it could simple be people who enjoy with genre of music in general. The purpose of this page is to inform the target audience about gansta rap and to entertain them also.

The choice of lexis for this page is suitable for the audience, which is standard english and words that are more likely to be used by the older generation but can still be understood by young people as well. An example of this would be the word; 'pioneered' it is used to describe when the genre of music came together. They use more educated words like this to make it sound factual and making it more believable for the audience, however at the same time can be read by youngsters. All these words are typical to the structure of the Wikepedia page because some chosen words are underlined and highlighted in blue. You can click on these words to find out more information and facts the the word in particular.

internet slang

initialism
AFK: away from keyboard
ASL: age, sex, location
BDTD:
IME:

Acronyms
GAL: get a life
MOF: matter of fact

Abbreviations
G/F: Girlfriend
J/J:
TNX: thanks
W/: with

semi-phonetic equivilant
F2F:
G2G: Got to go
T2

How the internet has influenced language

Technology’s role in our lives is astonishing. Its effect on the way we communicate has changed the English language forever.

• shortened phrases; 'Oh my God' (Omg) and now people are starting to say the shortened phrase in real life instead of the whole sentence. another example of this would be; 'Laughing out loud' (lol)

• slang; people use slang in our generation because they think it sounds and looks good. New words have also been invented by young people and are used all over the internet, and then influences young people to say these words whether their behind a computer screen or not.

• It’s slightly less in-your-face, but the Internet is also shifting the words we use to speak to one another, not just the way we choose to communicate. Our obsession with the Internet even influences the simple act of talking – out loud, in real life (IRL, if you prefer). Certain acronyms, neologisms, and abbreviations have infiltrated everyday speech – if I say something like “OMG, WTF, why did my ex like my status, obvi I’m unfriending him,” most people would know what I’m talking about (even if they’ll roll their eyes at how annoying I am). Since people often communicate online and through text messages, truncated turns of phrase and space-saving emoticons are now mainstream.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

Internet

History
The history of the Internet began with the development of electronic computers in the 1950s. The internet began as ARPANET a US military network, which gradually linked in to educational and research organisations around the United States. In other parts of the world, similar networks, such as JANET in the UK, developed. Over time, all these seperate networks have linked together using a common TCP/IP to create the internet. Commercial organisations are increasingly using the internet, which has raised its profile. Estimates suggest there were some 35 million users in 1995 in the world and its use is rapidly expanding into the home. In the Uk 1.5 million people used the internet in the past year and 50% of parents want their children to experience the internet at school.

The internet was developed because of the 'cold war' a power struggle between communist and non communist countried that lasted from 1945 to 1987. In the early 1950's, the united states defense planner were concerned about what would happen if soviet nuclear weapons destroyed key parts of the United States'communication system.

texting

Texting from claudialeary

Out of the 3 pieces of writing we had to plan and then write; Life in a day, restaurant review and creative writing.

For the restaurant review we had to refer back to a style model written by A.A GILL to influence us and give us idea into writing our own review pretending to be someone completely different to our age group to challenge ourselves. A.A GILL's restaurant review was fairly formal and contained a variety of completed lexis, which meant my review would be worded slightly different however the style model was a helpful guide when I was writing my own especially in terms on graphology. Even though this made it easier for me , it wasn't my most enjoyable task out of the 3.

Creative writing on the other hand was more enjoyable and interesting, my aim was to make it detailed and descriptive with a good storyline without making it too long and boring. I found it hard to make it a good story without  going into too much detail. My style model was the story/film 13 going on 30, which wasn't so helpful as it was a review of the film instead of the actual storyline therefore made it harder to look back and get ideas.

My favourite task would be; 'life in the day'  as I was writing about my Dad it was easier for me tas I knew how to write about how his day goes. I enjoyed building up his character for the audience. I showed his
character through phonology  and voice by using certain words. The style model was also easy to
follow  as it went in steps of how someone day went.

Over-all I'd like to write about 'Life in the day' again