21st century advertising

In terms of graphology this advert on the front cover of a magazine has a picture of a women and her dog, the women is hugging her dog and looks happy and her dog looks healthy, which signifies they both have a bond and love each other. This is how we know the caption to the left of the picture is a grammatical error. In terms of sentence structure it says; 'Rachael Bay finds inspiration in cooking her family and dog.' there is an error with the grammar in this sentence, as  at the moment the sentence is stating that Rachael likes to cook her dog and her family, if commas were to be added to the sentence after the word 'cooking' and 'family' we would then understand that it actually means Rachael actually likes to cook as well as spending time with her dog and family.

 

 

 

 

 

 

 

 

 

 

 

 

 this advert has deliberately broken spelling rules for a certain effect on the audience. In terms of grammar we can see that the words dear, spell and snicker haven't bee spelt right. This reason they have does this is because they're advertisement a snickers chocolate bar portraying a message that you cannot spell if you're hungry. It's an effective way to get the audience's attention. As we can see from the graphology, the picture of the snickers at the bottom is the first thing people notice from the advert because without the picture you wouldn't know what was being advertised. Straight away you can see the spelling error on the chocolate bar which makes people interested to look at the poster.

This next advertisement is also been deliberately miss-spelt. In terms of grammar we can see that the word fruit has actually been spelt like 'Froot' the reason they have done this is because the branded cereal is shaped like a loop. Therefore have replaced the 'ui' with two o's as the word still sounds the same but as been spelt differently, which means people will still be able to understand the new word but it makes the cereal look good. when looking a graphology; the logo it also matches the next word after it 'loops' which also has two o's in it.